Page 24 - GOLDAIR HANDLING APOLOGISMOS 2018
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REPORT 2018
            1.6



            ground.net Alliance




            The expansion of Goldair Handling to new markets renders it a desirable associate for the search and development of new partnerships,
            aiming at the exchange of know-how. In this context, in 2013, Goldair Handling and AeroGround, the ground handling subsidiary of Munich
            Airport, took the initiative to create the ground.net alliance, an institution of major strategic importance for the provision of high-quality ground
            handling services in Europe.


            Three additional ground handling services companies – Airline Assistance Switzerland (AAS), Aviator (Scandinavia), and GH Italia – have
            joined the alliance, expanding the network coverage to more than 67 airports in 11 countries. The ground.net alliance enables the member
            companies to offer aircraft services, joint actions in sales, marketing, exchange of know-how, education, best practices, etc. through a wider
            network.

            More information on the ground.net alliance can be found on the website www.ground.net.com
                                                                                                                                   Responsible communication
                                                                                                                                   For Goldair Handling, responsible communication and marketing practices not only serve as a tool for developing a relationship of trust with
                                                                                                                                   all its stakeholders, but also contribute to the responsible promotion of its services. In this context, the Company applies a Marketing and
                                                                                                                                   Communications Policy, aiming to promote transparent and sound advertising and communication.
            1.7                                                                                                                    Excerpt from the Marketing and Communications Policy


                                                                                                                                   The Company’s philosophy with regard to marketing takes into account the interests of the local communities in which it operates, believing that
            Customer-oriented philosophy                                                                                           responsible marketing represents an element of commitment with regard to the economic, environmental, and social impact of its operations,
                                                                                                                                   since it enables it to boost the confidence of society and adapt its services to the needs of its customers. Goldair Handling is committed to
                                                                                                                                   responsible Marketing services in all areas in which it is active and for all methods of advertising.
            Goldair Handling has the training and know-how, as it partners with many of the largest airlines internationally, offering a wide spectrum of   Goldair Handling’s Marketing Programme, including advertising, promotional activities and sponsorships, takes into account the applicable
            ground handling services. Goldair Handling’s main customers include airlines that carry out commercial flights, general aviation, cargo and   laws on communication, standards and, in particular, the Greek Code of Advertising and Communication, which it adheres to and implements
            mail transport.                                                                                                        in developing every related programme.


            Continuous communication  with  customer -  airlines and passengers  through  the  Company’s  communication  channels as  well  as  the   Goldair Handling has created four different communication channels through which customer – airlines, passengers and all bodies
            provision of high quality services tailored to their needs and capacity are the main characteristics of Goldair Handling’s strategic approach to   cooperating with the Company can directly submit their comments. The feedback Goldair Handling has received through these channels is
            the management and service of its customers.                                                                           an invaluable tool for further improvement in the services provided.

            A characteristic feature of Goldair Handling’s customer-oriented philosophy is its commitment to continuous improvement of the services
            provided in order to reliably serve existing customers and attract new partnerships. This commitment is reflected in the Company’s Quality   CUSTOMER SATISFACTION - COMMITMENT TO EXCELLENCE
            Policy and every aspect of its day-to-day operations.

            Excerpt from the Quality Policy
            Goldair Handling operates with a view to ensuring the necessary conditions and requirements in order to provide high-quality services,
            to continuously improve and evolve, to fully satisfy its customers and to strengthen its status. The Company meets all the challenges and   Customer-                                            Customer
            successfully advances in the demanding environment of ground handling services.
            The Company’s management always invests in quality by providing the necessary resources and recognising that their insistence onthe   satisfaction                                                Service
            provision of qualitative services characterises the Company’s diversification from its competitors.                                    survey             Third-party                             Report
            Goldair Handling always aims to offer services that comply with the relative laws, regulations, standards and with the continuously increasing             comments
            market needs.

            The Company takes into consideration the expectations and responds effectively to the needs of its customer - airlines through                                                   Happy
            communication. Goldair Handling also receives feedback related to its services from passengers, through printed forms found at
            ‘El. Venizelos’ Athens International Airport and from all its stakeholders through e-mail and social media.                                                                      or Not






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