Page 18 - GOLDAIR HANDLING APOLOGISMOS 2017

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REPORT 2017

1.4. Vision, mission and values BUSINESS MODEL

Goldair Handling’s vision, mission and core values are its guides in creating value for its stakeholders, who have
been successfully integrated into every aspect of the Company’s day-to-day operations and are a guide to ongoing
development.

STRATEGIC KEY ELEMENTS VALUE PROPOSITION CUSTOMER MAIN ACTIVITIES
PARTNERSHIPS OF CUSTOMER & USEFULNESS CATEGORIES • Passenger
• Hellenic RELATIONS • Provision of • Airline Handling
Our vision is to remain the leading and Our mission is to continuously focus on Civil Aviation • High level of High-Quality Ground Companies • Aircraft
preferred ground handling services providing high-quality ground handling Authority customer service, Handling Services • Airport Services
• Athens exemplified by • Contribution to Management • Baggage Handling
company, not only in Greece but also services and innovative solutions, thus
International safety and development & support Agencies • Cargo &
in the wider region of Southeastern providing added value to our clients
Airport immediate of the local community • Passengers Mail Handling
Europe, reliably providing value and ensuring immediate, safe, and • Fraport meeting of • Lounge Services • Visitors to VIP • Services
to our clients, shareholders, reliable ground operations. Greece customer needs • Lifelong Learning Skills Lounges for persons
and employees. • Complaint • Raising employee • Wider Public with reduced
Management and local community (for freight mobility
Procedure awareness of environmental & mail services) • VIP Lounges
• Customer protection issues • Transportation • Freight Terminals
Satisfaction Survey Companies

• Continuous effort towards personal
and professional development of
employees
• Team spirit and cooperation
• Commitment to achieving goals

• Dedication to customer satisfaction KEY RESOURCES/ASSETS CHANNELS OF
• Continued improvement and growth VITAL TO PERFORMANCE COMMUNICATION
• Flexibility in providing and developing OF THE COMPANY’S ACTIVITIES COMPETITIVE WITH EXISTING AND
effective solutions that meet the specific needs ADVANTAGES POTENTIAL CLIENTS
of clients and the demands of the market • Ground Handling Equipment IATA-ISAGO Certification
• Provision of high-quality services throughout (push-back, belt loaders, • Airports
the entire range of business activity boarding ramps, etc.) Customer-centered Approach • Freight Terminals
• Vehicles (passenger transport Implementation of • Commercial Department
vehicles, vehicles for transporting Management Systems with • Sector media
personnel on the airport apron, etc.) ISO9001, 14001 & 22000 • Strategic Alliances (Ground.net)
• Operating Systems (ALTEA, Certification • Participation in International
FlighTracker, Framework) Conferences

COST STRUCTURE REVENUE STREAMS
1.5. Business model and strategic priorities • Employee salaries and benefits • The Company’s earnings

• Ground handling equipment operating costs come exclusively from the
With the aim of creating added value for its stakeholders, Goldair Handling ensures the provision of safe and high-quality ground (maintenance & fuel) activities it carries out.
handling services while at the same time pursuing responsible corporate growth and development. The Company has integrated • Third-party contractor salaries
important factors into its business strategy, including meeting client needs, maintaining and developing its competitive advantages, • Personnel training
and charting a course for growth in the domestic and international markets. • Operating system upgrades
The business model that the Company implements sets out the factors that are taken into account in order to pursue improved Business Model Template Generation by Alexander Osterwalder & Yves Pigneur
corporate performance and responsible growth that benefit all stakeholders.

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